How to Open a Ladbrokes Account

27 April 2020
by Better Collective

This article examines how to open a Ladbrokes account and the Ladbrokes registration procedure. New customers with Ladbrokes are entitled to a welcome offer through sports betting, horse racing, casino, poker or bingo once the Ladbrokes sign up process has been completed correctly and the account is confirmed.

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How to Open a Ladbrokes Account Step-by-Step Guide

Ladbrokes is one of the most trusted betting brands in the world. The company is best known for having licensed betting offices in the UK but the online product is now used by customers in many countries.

The Ladbrokes registration procedure can be completed by following these steps:

  1. Click on the button below to create a Ladbrokes account.
  2. Existing customers log into their account by entering a unique combination of a Username and Password.
  3. Potential new customers who are looking to create a Ladbrokes account click on the JOIN NOW button on the Home Page of the Ladbrokes website.
  4. The Ladbrokes sign-up screens appear displaying Ladbrokes registration fields some of which are required and some of which are not required.
  5. The following information must be provided as part of the process of opening a Ladbrokes account:
    • Basic contact details.
    • Ladbrokes account details including an email address and Password.
    • An answer to a security question.
    • Ladbrokes account currency.
    • Optional promo or referral code.

Ladbrokes Registration Form

Customers who are following the process on how to open a Ladbrokes account can choose to receive marketing information and then click Join Now. New customers must accept the terms and conditions associated with Ladbrokes registration.

Ladbrokes Sign Up Offers

Once a new customer has successfully completed the steps required to open a Ladbrokes account the welcome offer applies. Customers who place an initial sportsbook bet of £5 will receive £20  in the form of free bets. There are a number of steps as part of the how to open a Ladbrokes account process and the Ladbrokes registration offer is subject to the following terms and condition:

  • New customers only.
  • Residents of the UK and Ireland.
  • A Ladbrokes registration promotional code is not required.
  • Qualifying sports bet of at least £5 win or £5 each way.
  • Bets must be placed at odds of 1/2 (1.50) or bigger.
  • The first bet must be made within 14 days of Ladbrokes sign up.
  • Once the Ladbrokes qualifying bet is made, new customers will be credited with £20 in the form of 4 £5 free bets.
  • Free bets must be placed within 7 days of being credited.
  • Free bets cannot be cashed out.
  • The value of the Ladbrokes free bet will not be included in any winnings.
  • Free bets are valid once the procedure for how to open a Ladbrokes account has been followed correctly.
  • T&Cs apply.

The Ladbrokes sportsbook is the main feature but the operator also offers other gaming services such as a casino, poker and bingo and several other products. Specific welcome offers apply to these products as described below:

Casino Welcome Offer

New casino players are entitled to a welcome bonus of £50 after following the steps to open a Ladbrokes account. The Ladbrokes registration offer related to the casino product is subject to the following terms and conditions:

  • New casino players.
  • Stake £10 on any Ladbrokes Promo qualifying casino or slots game.
  • Wagering of 40 times the deposit is required.
  • Selected games.
  • T&Cs apply.

Ladbrokes Games


Players who create a Ladbrokes account and are new to playing bingo on the site can take advantage of a welcome offer of £40 in the form of a bingo bonus. This Ladbrokes bingo registration offer is subject to the following terms and conditions:

  • New bingo players.
  • Initial deposit of £10 or more required.
  • Qualification period of 7 days.
  • £40 credited to a new account in the form of a bingo bonus.
  • T&Cs apply.

Ladbrokes Account Deposit Guide

Customers who have completed the Ladbrokes sign up procedure must make an initial deposit before betting can begin. Here are the steps that must be followed:

  • Click on the DEPOSIT button.
  • Select the payment method.
  • Add a new payment method if required.
  • Choose one of the default amounts or enter the amount.
  • Click DEPOSIT.

Once the deposit has been confirmed new customers who have followed the instructions on how to open a Ladbrokes account can place bets with deposited funds and then with the free bets.

Why Should I Open a New Account at Ladbrokes?

Ladbrokes is one of the most established and trusted betting brands in the UK. New customers who open a Ladbrokes account are entitled to a sportsbook welcome offer. The site also features welcome offers related to the casino, poker and bingo products. Ladbrokes offers a wide range of sports, league and markets. There are thousands of events for which pre-match and in-play betting markets are available. Bets can be cashed out and Ladbrokes offers a wide range of bonuses for existing customers. The site offers the best odds guaranteed on horse racing in the UK and Ireland.

Ladbrokes Open Account FAQ

What are the conditions required to open a Ladbrokes account?

Customers must open a new account and place a qualifying bet for 5.

Does exist a signup offer?

Yes, you can enjoy an offer at the sign up. More info on the homepage of this site.

Do I need to provide proof of identity to open a Ladbrokes account?

Ladbrokes adopt a customer identification procedure which involves providing proof of identity among other things.

I am having trouble creating an account, what should I do?

In case you have an issue, please contact the Ladbrokes customer service department.

Can I register a new account on mobile?

Yes, you can. All new customers can create a Ladbrokes account on mobile devices, as well as desktops.

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