Ladbrokes or William Hill: Which One to Choose?

14 April 2020
by Jerome

Ladbrokes or William Hill are among the most respected bookies for sports fanatics across the United Kingdom. If you were to pick one, which would you choose? They both have an exquisite desktop and mobile experience plus plenty of exclusive features.

Ladbrokes vs William Hillladbrokes logoWilliam Hill logo
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Welcome Bonus: Ladbrokes & William Hill

At the Ladbrokes sportsbook, new players get a welcome bonus of Bet £5 Get £20. That’s an interesting offer and here is the fine print that comes with it:

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

At William Hill, on the other hand, the current welcome bonus that is available for a new player is Bet £10 Get £30 in free bets. The main William Hill bonus terms are here:

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

So, to attract newbies, who takes the lead between Ladbrokes and William Hill? We liked the William Hill offer more because players have a little extra time to claim and use their free bets.

You may require a promo code to claim these offers. The Ladbrokes promo code can be entered easily when signing up as a new customer.

Betting Markets: Ladbrokes

Moving on the range of betting markets section of the Ladbrokes vs William Hill faceoff, it’s safe to say that no matter which sport you like, you are guaranteed to find something to keep you entertained.

Each site has 30+ different sports to wager on, all containing its own unique range of markets. Here are some of the main sports which are available:

  • American Football
  • Basketball
  • Baseball
  • Boxing
  • Football
  • Greyhound Racing
  • Politics
  • TV and Specials

At this point in the battle William Hill or Ladbrokes, Ladbrokes takes the lead on the betting markets. That’s because, even though they both offer sports games and present markets which are not related to sports like TV Shows and Politics. They edges out the competition with the addition of options like Music and exclusive Topical Accas to help gamers make more out of their wagers.


Odds – Ladbrokes

At the moment, on the evaluation of Ladbrokes vs William Hill it is a match between Belgium and Iceland. William Hill has odds of Belgium winning at 2/7 and 9/2 for a draw then 9/1 for Iceland winning and it is done. At Ladbrokes, things are way juicier because they have a wide range of betting options including their respective wagers. For instance, they have Match result bet where the odds of Iceland Winning are 1/2; there are also bets on the number of goals and their respective odds as well.

Other than that, you will also see betting options like Double Chance, First-Half Result, Over/ Under First Half Result among many others.

Well, when it comes to we can clearly see that Ladbrokes has prevailed once more. Even though the other operator’s odds seem promising because they can win you more money, Ladbrokes, on the other hand, has many betting options which can greatly increase your chances of winning since you can make a wide range of predictions and win from them instead of just one.

Note: Odds are subject of a change.

Mobile Apps – William Hill

To be honest, William Hill Mobile application is a demonstration of how bookie mobile apps should be looking in this day and age. Like many applications available online, there is a link provided of how you can get the application and install it on a mobile device.

Another thing, through their mobile app you have access to many in-play betting options than what you’ll find in many online betting mobile applications available out there. Furthermore, their mobile app is also among the easiest app to use because of the great user-friendliness it has.

Ladbrokes has also done a great job with their app. While it’s mostly a user-friendly application, featuring many betting features like In-play betting just like any app would, it has a few shortcomings that have led to a mere 3.5 average rating on the iTunes App Store.

The second one has taken the lead here because of the horse racing odds and also the fact that they have more in-play betting that anywhere else. Moreover, gamers from the iTunes App Store also agree, and it has a solid 4.6 average rating, which is quite impressive!

Live Betting & Streaming – William Hill

On our final step of the William Hill vs Ladbrokes showdown, we took a look at the live streaming services offered to their customers.

In the case of Ladbrokes, they have 70,000 live streams, and all players with some bankroll in their accounts can enjoy this live streaming feature. To watch horse racing matches, you also have to place a minimum bet of £1 in your account.


On the other hand, William Hill takes live streaming very seriously. They have their own TV which offers real-time access to a wide variety of many sporting events as they take place. Other than that, they also have their own radio service.

So, automatically William Hill wins at this point because their TV and Radio has a wide number of users compared to what the other operator has on offer.

Our Verdict: William Hill

In the race of William Hill vs Ladbrokes, we admit that it was rather very hard to name the winner because they both deliver outstanding betting services to players. But one has to go, and it is Ladbrokes because as you can see, it has been overpowered by William Hill in many areas especially the mobile application and live streaming services.

So, grab your welcome bonus after you have registered an account and spent the required amount.

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